This is a guest post from JP Nerbun (TOC Coach)
Hey Coach,
You know the quickest way to improve your culture is by developing leaders on your team.
The problem is you don’t have time or access to your players in the offseason. So, when you get them in the fall, they need to be ready.
That’s exactly why JP built the Culture Captain Summer Leadership Cohort.
Here’s what I’m asking you to do for me today…
If you've got players this year who you know need to level up (your captains, your seniors, the kid who's almost there), forward this email to their parents.
The email below from JP (under the line) explains the program he’s running. It’s a program he currently uses in person with nationally ranked Division I teams.
If you’d rather not forward, you can text them this link instead: 👉 tocculture.com/culture-captain-cohort
If you’re interested in getting this course for your program, check out the PS below.
Thanks, Coach!
Dear Parents and Coaches,
When I look back on my time as an athlete in high school and playing basketball for the University of South Carolina, I recognize I was seriously ill-equipped to be a great teammate and leader.
So when an athlete shares with me something along the lines of:
"I want to be the leader. I just don't know how."
It breaks my heart.
I want to do everything I possibly can for that kid.
Because the truth is, even if they want to lead or they’ve been told to lead…
Most have never actually been shown how to become a leader.
My upcoming cohort changes that.
It's a live, 6-week leadership experience.
12 total sessions on Google Meet starting June 2.
It’s two summer sprints with a two-week break in the middle, so it doesn't wreck their summer.
I'm running every session myself.
This is the same training program I give to nationally ranked Division I teams, which I usually charge thousands of dollars for.
This is the first time I've ever opened it up to athletes outside of those programs.
And because I want to keep it limited (so everyone gets the attention they deserve), this cohort is only open to the first 50 athletes.
Here’s everything the athlete gets:
The full 6-week Culture Captain Summer Leadership Cohort (including all recordings).
An entire year of the NEW TOC Athlete community and courses (valued at $397).
Direct access and support from me, even after the cohort ends and into their season.
*As a Bonus: The first 15 athletes to apply get a Leadership Journal mailed to their door before we start.
The price for everything listed above is $197 (one-time).
But, this is a limited-time offer…
It’s only available to the first 50 who join.
Or until June 2nd.
Whichever happens first.
If you’re interested or want to know more, click this link:
This will take you to the website where I provide full schedule details so you can make sure it works for you and your athlete.
If you have any other questions, you can email me directly at [email protected]
Let’s make sure your kid has all the tools they need to lead better this season.
Cheers,
- JP Nerbun
PS. If a coach wants to enroll their entire program in the Culture Captain Course (not the Cohort), please book a call to discuss VIP options.

